We love the inclusive, sustainable, and innovative bra solution brand NOOD, which is why you can now shop select items at Victoria's Secret! Our collection of NOOD bra alternatives includes options with significant lift, subtle shaping, or just light and seamless coverage.

About the Brand: NOOD

When we talk about adhesive bras, many of us have bad memories of strapless bras that fall down or nipple covers that hurt to remove, but NOOD has completely changed that narrative with bra solutions in a wide range of sizes and support levels. Here’s why we love the brand:

• Sustainability: NOOD is committed to sustainable business practices like reducing plastic and synthetic materials wherever possible.
• Inclusive Sizes: These aren't "one size fits all" products. NOOD designed its own size system to support a wide range of breast sizes, from AA to K cups and beyond.
• Innovation: The technology behind the adhesive and the fabric weave allows for heavy-duty support that larger busts require, without sacrificing the seamless look that everyone wants. While waterproofing can vary by product, NOOD products are still designed to hold up against sweat and humid weather.

Explore the NOOD Collection

The Game Changer Lift & Shape Bra

This is likely the NOOD bra you've seen buzzing on social media, and for good reason. It is a sustainable, hemp-based adhesive bra designed to provide dramatic lift and shaping, especially for large breasts. Unlike stretchy tapes that can sag under weight, the Game Changer uses a unique fabric technology that holds firm. While each strip is single-use, you'll notice it stays on until you take it off. The best part? The Game Changer Lift & Shape Bra is sweatproof and waterproof—Yes, you can swim in them!

Reusable Adhesive Bras

For those who prefer a more traditional "cup" feel, their selection of adhesive bras is a go-to solution for your most daring outfits. There are push-up adhesive bras and ultra-thin adhesive bras for a range of support options. Many are reusable up to 50 times with proper care.

The Weekender Shape Tape

These pre-cut strips of breast tape are easy to stash in your closet or pop into luggage for outfit emergencies. The waterproof tape works for all bust sizes and is fully customizable to wear however you need it.

Tips to Apply and Remove NOOD Products

Buying the bra is step one; applying it correctly is where the magic happens. Here are some of our tips for applying NOOD bras.

Step 1: Prep Your Skin

Make sure your chest is clean, dry, and free from oils, moisturizers, or perfume which can affect the adhesive.

Step 2: The Lift Technique

The Game Changer: First, make sure to adhere nipple covers or pads to protect the sensitive skin around your nipple. To apply The Game Changer, peel off the bottom backing first and place just below the skin around your nipple covers. Lift the top edge as high as you want, peel off the backing, and press onto your skin. Try to smooth out bumps and folds the best you can. After you put on your outfit, remember to cut away any visible tape. Pro-Tip: Once it contacts the skin, it can't be removed and reapplied, so if you have trouble, a new strip is needed.

Adhesive bras: Unclasp the center. Peel off the backing sheet and place one cup on the lower far side of your breast. Make sure the clasp is pointing downward. Repeat with the second cup. When you're done, you should be able to fasten the clasp together in the center. It may help to lean forward.

Nipple Covers: Turn the petal inside out, press into the center first, then firmly smooth the edges.

Step 3: Remove Safely

Never rip an adhesive bra off like a bandage. For single-use tape products, soak the tape in body oil, baby oil, or NOOD Boob Savior Adhesive Remover. This dissolves the adhesive bond and allows it to slide off easily.

For reusable nipple covers, it's easy to peel off starting from the edge. After every use, rinse with warm water, allow it to air dry, and re-apply the protective plastic film and place it back in the travel case.

Shop NOOD at Victoria's Secret

By bringing NOOD into our assortment, we are expanding the options you have to feel confident, comfortable, and secure. Whether you are looking for the extreme lift of the Game Changer or the subtle smoothing of their nipple covers, there is a bra alternative for your favorite outfit.