Victoria's Secret is America’s #1 Fragrance Brand*
*Source: Euromonitor International Limited, US retail unit sales, 2024, including mists. Aggregated sales of all Victoria’s Secret fragrance brands.
Explore Exclusive Collections and Luxury Perfume
Our exclusive collection of fragrances for women offers a unique aroma experience that goes beyond everyday scents. The different types of fragrances vary in terms of volume and concentration of essential oils. These oils affect how intense and long-lasting the scent is, and each concentration brings its own unique charm and duration.
- Perfume has the highest concentration of essential oils which feels luxurious, perfect for special occasions or anytime you want to smell your best. Victoria's Secret eau de parfum is an affordable fragrance for everyday.
- Body Mist is the lightest version of our fragrances with a refreshing spritz that is easy to layer throughout the day.
- Travel spray has a convenient mini bottle that's great for travel or trying out new scents before committing to a full bottle.
- Perfume gift sets include full-size body mists, lotions, and even mini perfumes. These gift sets are a practical yet luxurious choice for any fragrance lover.
How to Select the Right Scent
Choosing a new scent can be difficult. It's easy to have a preconception of what you like, but there are so many aromas to explore. Start by identifying the fragrance families you prefer and how you plan to wear the scent.
- Floral scents are soft, sweet, and subtle like roses, jasmine, and our personal favorite, peonies.
- Ambers are warm, rich, and sensual like exotic spices and vanilla.
- Fresh scents are uplifting and bright, including zesty citrus or an ocean breeze.
- Gourmand fragrances are defined by edible aromas like candy, baked goods, and chocolate.
- Fruity scents are bright, sweet, and lively like freshly picked fruits.
- Woody and Musk fragrances are sophisticated and natural like sandalwood, cedarwood, and patchouli.
Ultimately, the best way to find a signature scent is by sampling them in-person and taking the time to experience how they develop on your skin. Try out fragrances at a Victoria’s Secret near you.