The Love Cloud Collection

Popular Love Cloud Bra Styles

The Love Cloud Collection by Victoria’s Secret includes five must-have bra styles that offer next-level comfort including:

1. Wireless Push-Up
2. Smooth Push-Up
3. Lightly Lined Full-Coverage
4. Lightly Lined Plunge Demi
5. Perfect Shape Incredible Push-Up

If you’re searching for ease, shape, or coverage, there’s a Love Cloud style to match your mood—each one lightly cushioned and crafted for an unbelievably soft finish.

Love Cloud Wireless Push-Up Bra

The Love Cloud Wireless Push-Up Bra delivers cloud-soft comfort and lightweight, wire-free support. Memory foam cups gently shape and lift, while FeatherSoft™ microfiber feels barely there all day. Seamless wings and adjustable straps provide a smooth, flexible fit for any body type. Perfect under everything from tees to dressy tops, this bra empowers you with comfort and style. It makes feeling supported feel effortless.

Love Cloud Smooth Push-Up Bra

The Love Cloud Smooth Push-Up Bra is all about comfort with a natural boost. Memory Foam padding and FeatherSoft™ microfiber create a soft, light feel, while medium push-up padding adds up to one cup size for easy lift. The ultra-stretchy, 100% spandex wings smooth your sides—no lines, no bulging—just a flawless, seamless fit under everything. Fully adjustable straps and an Infinity Edge neckline keep everything cozy and invisible under clothes. Finished with gold V-hardware and an inclusive size range, this bra proves that comfort and a natural lift belong together.

Love Cloud Smooth Lightly Lined Full-Coverage Bra

Experience signature softness with the Love Cloud Smooth Lightly Lined Full-Coverage Bra, a bra designed to gently shape and support you. Its lightly lined, full-coverage silhouette offers dependable support, giving you versatile coverage for everyday wear. Feel the difference of a smoothing fit thanks to ultra-stretchy wings crafted from 100% spandex, eliminating elastic lines for a seamless look under any outfit. The innovative wing design provides even pressure across your back and sides, so comfort lasts from morning to night.

Love Cloud Smooth Lightly Lined Plunge Demi Bra

Meet your new favorite for everyday confidence: the Love Cloud Smooth Lightly Line Plunge Demi Bra. Designed with a chic, deep neckline and an Infinity Edge that’s nearly invisible under clothes, this plunge style is perfect for low-cut tops and effortless layering. This essential plunge bra delivers all the softness, support, and flexibility you want—making getting dressed feel just a little bit dreamier.

Love Cloud Perfect Shape Incredible Push-Up Bra

The Love Cloud Perfect Shape Incredible Push-Up Bra is a uniquely designed style from Victoria’s Secret that pairs flawless shape with everyday comfort. Its Memory Foam cups gently adapt to your body, delivering light push-up padding for a naturally lifted, rounded silhouette that feels custom-made. What sets this bra apart? The underwire is encased in pillowy foam. Think upgraded wire technology, so you get the support you need with a comfort that feels almost wireless.