When you're investing in a new men's fragrance, it's important to know your scent preferences. Do you like bright, clean, fresh notes or aromatic, woody, spice notes? Either way, fragrance is deeply personal and empowering. As a top fragrance brand, we love bringing you options toward something ultra-clean and classic, or something sexy and bold.
VS HIM Platinum is our original, most-loved men's fragrance. Previously known as Very Sexy For Him, this men's cologne is an Aromatic Woody fragrance. Woody oakmoss provides a deep, earthy foundation that feels grounded and incredibly classic while invigorating Sichuan pepper comes in to add a vibrant, spicy kick. As the scent settles onto the skin, a hint of aromatic violet leaf adds an unexpected touch of softness. The combination is our signature masculine profile that feels approachable and elevated.
Our newest standalone scent for him is VS HIM Deepwater. Hypnotic and fresh, the cologne opens with bright notes of Frozen Bergamot mixed with aromatic fresh water and Blue Sage. The base notes of woody Cedar Leaf wrap the aroma in a deep, comforting layer.
Understanding the difference between body spray and eau de parfum is the secret to choosing the right product for the right occasion. It all comes down to the concentration of fragrance oils mixed with alcohol and water.
If you want something strong and long-lasting, you want an Eau de Parfum. Eau de Parfum is our most concentrated, pure version of a fragrance. The formula is rich, intense, and long-lasting. Because they are so concentrated, a little goes a long way. Plus, they feel elevated for formal events, romantic nights, or for the guy who wants his scent to linger from morning until evening.
A men's body spray is a lighter option thanks to higher water content. Body sprays are incredibly versatile and casual—exactly what you want in a gym bag for a quick post-shower refresh or for when you just want to smell clean and fresh. Because they are lighter, body sprays can be applied more generously and reapplied throughout the day without feeling too heavy.
Hydration is key to healthy skin and long-lasting fragrance. Start with our new men's gel body wash for scented cleansing and skin that feels soft and nourished with aloe. Finish with our fast-absorbing, skin-nourishing lotion for a scent that complements your eau de parfum.
Whether you are looking for a light, refreshing spray to toss into a gym bag, or a deeply sophisticated cologne for the next big night out, our men's fragrance options are better than ever. Take some time to learn about different scent families and explore the collection of men’s fragrances at Victoria's Secret, featuring VS HIM Platinum.













