Brand Values

A Look Back at 2023: Store Events from Around the World

By
The Land of Legends Shopping Avenue in Antalya, Türkiye

Victoria’s Secret had an amazing year—and while we saw great successes online, on social media, and in the news, some of our biggest achievements came from our stores across the globe. And for that, we have to say a big thank you to our customers and associates. 

Let’s take a look back at some of things we accomplished, together.

Store of the Future Openings

Our new brick-and-mortar locations feature state-of-the-art fitting room technology, a lighter, brighter environment, and reimagined guest services (such as buy online, pick up in store, mobile checkout, digital bra navigation), and more.

By the Numbers

  • 85 stores of the future locations are now open in North America as of 2023 
  • 175 stores opened across the world this past year 
  • 189 CRAVE stores opened, which include a fitting-room technology that enhances your experience for a personalized shopping journey 

Our Store of the Future design has expanded across all our businesses, including Beauty & Accessories, travel stores, and more.

Plus, We Had a Little Holiday Fun

At VS&Co, we always try to end the year on a high note. The queen of the holiday season, Mariah Carey, starred in our campaign—becoming the face of our 5th Avenue store and London buses. Also, in Milan and Turin, Italy, we decorated Christmas trees in front of our stores—one of them in the iconic Galleria del Corso-corner Via Vittorio Emanuele II.

Thanks for coming along on the journey. Stay tuned for what’s to come in stores around the globe in 2024.

Jenn is the Copy Director at Victoria’s Secret and has spent the past 10 years writing for brands like Club Monaco, Free People, SoulCycle, and more. She has a degree in English from Rollins College in Winter Park, Florida. When she’s not chipping away at Pulitzer Prize-winning copy (dream big, right?), you’ll find her living beyond her means by venturing to new restaurants, exploring local shops, and petting other people’s dogs.