What Does Lip Gloss Do?

Lip gloss adds a splash of shine, color, and sometimes flavor for a polished finish to your lips. Whether you're going for a subtle, everyday look or a bold, standout style, lip gloss is versatile enough to belong in any makeup routine, whether on its own or over lipstick.

What Does a Lip Mask Do?

A lip mask is a penetrative treatment that offers deep nourishment and hydration. Unlike regular lip balm, a lip mask is usually packed with a higher concentration of conditioning ingredients to rejuvenate lips over the course of a few hours.

Does Lip Plumping Gloss Actually Work?

Yes, lip plumper glosses absolutely work to create visibly fuller lips, temporarily. The ingredients gently stimulate the surface to increase blood flow, causing slight swelling.

Lip Gloss, Lip Balm, & Lip Oil

We’re all about lip care. Brighten your shine with a flavor lip gloss, color lip gloss or lip gloss set.

FLAVOR GLOSS

SHIMMER GLOSS

SHINE PLUMPER

LIP OIL

LIP MASK

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Sunkissed Gelato Flavor Gloss

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Passionfruit Splash Flavor Gloss

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Peach Nectar Flavor Gloss

4-Piece Flavor Favorites Lip Gloss Gift Set ft. New Vanilla Flavor Sneak Peek

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4-Piece Flavor Favorites Lip Gloss Gift Set ft. New Vanilla Flavor Sneak Peek

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Minty Shine Flavored Lip Gloss

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Caramel Kiss Flavored Lip Gloss

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Coconut Craze Flavored Lip Gloss

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Pink Mimosa Flavored Lip Gloss

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Cherry Bomb Flavored Lip Gloss

The Victoria's Secret Lip Care Collection

Lip care is just as important for glowing, healthy skin. Not to mention, the color and shine is the final touch to complete any look. Just like the perfect outfit or signature scent, hydrated, colorful lips radiate confidence and allure. But with so many options—from nourishing balms to high-shine glosses and deep-treating masks—here's a quick rundown of the VS lip collection and the benefits of each product.

Lip Balm: The Everyday Essential

Delicate skin needs constant love and protection, and a good lip balm is a simple way to moisturize, protect, and heal your lips (i.e., the foundation of any healthy lip care routine). At its core, lip balm creates a protective barrier on the surface of your lips. The barrier locks in moisture and shields against your environment like cold winds, dry air, and harsh sun. Regularly apply lip balm on its own or on top of your favorite lip color for soft, shiny lips.

Lip Gloss: For a Shiny Finish

If lip balm is about health, lip gloss is about color, shine, and glamor. Lip gloss can be clear, tinted, or flavored with a matte or glossy finish. It's the secret to a unique, luminous glow. An ultra-glossy, glittery surface can make lips appear fuller and more luscious. Wear gloss on its own for a fresh and dewy everyday look or layer it over lipstick to add dimension and shine. Make sure to check out our full range of lip gloss options.

Clear Gloss: A high-shine formula that enhances your bare lip color or adds a reflective topcoat to any lipstick.
Tinted Gloss: Adds a sheer wash of color along with shine for a subtle pop.
Glitter Gloss: Adds bigger sparkles for a more playful or dramatic look.
Plumping Gloss: Contains ingredients that temporarily make lips appear fuller (more on this later!).

Lip Oil: For a Lightweight and Sheer Finish

If you want to avoid the sometimes-sticky feeling of lip gloss, meet lip oil. Lip oil has many similarities to gloss: glowy shine and hydrated feel. But you might find that lip oil has a more lightweight and less sticky feel. Plus, the color is more of a sheer effect if you want a more natural looking color.

Lip Masks: Nourishing, Hydration Treatment

Beyond daily hydration, your lips sometimes need deeper, more intensive treatment. This is where the lip mask truly shines. Think of a lip mask as a more concentrated formula of nourishing and conditioning ingredients. It might feel like a thicker consistency, but you can wear it during the day or night for 8-hour moisturization. The main goal is to soften lips and prep for other makeup.

Lip Plumper Glosses: For a Fuller Pout

Lip plumper glosses are a quick and non-invasive way to achieve visibly fuller lips. They typically contain ingredients that gently stimulate the surface of the lips, causing increased blood flow for a full pout. The formula works fast, and you might feel a tingling sensation which is totally normal. The plumping effect is temporary, perfect for an evening out or a special occasion.

How to Build Your Own Lip Care Routine

Achieving soft and healthy lips isn't just about one product, but a consistent routine. Combine the power of balms, glosses, masks, and plumpers to hydrate, color, and plump your pout.

Exfoliate regularly but gently with one of our lip mask treatments.
Apply nourishing, hydrating lip balms as a base. Bonus points for SPF.
Finish with your chosen lip gloss or plumper for a shiny and colorful look.