The Bluebella Story. Bluebella was founded in 2005 by Emily Bendell with a simple vision in mind: to create luxurious lingerie that celebrates personal style, inclusivity and strength. Stunning and entirely statement-making, each style from this British brand serves to remind women that every day is a beautiful bra day. It is sensuality redefined. Click to learn more.The Bluebella Story. Bluebella was founded in 2005 by Emily Bendell with a simple vision in mind: to create luxurious lingerie that celebrates personal style, inclusivity and strength. Stunning and entirely statement-making, each style from this British brand serves to remind women that every day is a beautiful bra day. It is sensuality redefined. Click to find a store.
