We collect personal information directly from you to do all the things typically associated with Web sites. Examples of the information we collect include name, address, telephone number, mobile phone number, email address, personal preferences, credit card number, purchase and ordering information, demographical information, responses to survey questions and sizing information.
This information is collected at various places: for instance, when you check out with your online order; subscribe to catalogs, email offers, and mobile messaging offers; participate in surveys; join Victoria's Secret Pink Nation; enter contests or sweepstakes; or interact with special-event or program offers.
We may also collect information that you provide about people you know. For example, we collect your gift recipient's contact information to process your gift orders. We use personally identifying information to do things like:
When you visit this Web site, we collect navigational information, such as browser type and version, service-provider identification, IP address, the site from which you came, and the site to which you navigate. Navigational information is largely anonymous in the sense that it doesn't contain your name, address, phone number, email address or other information that directly identifies you. However, we may associate this navigational information with your personal information if you provide it.
To better understand what you do while on our site, we use a browser feature known as a cookie. A cookie is a small data file that's stored by your Web browser on your computer. It's used to do things like see how you navigate our Web site, what you click on, and remember you and your online purchases when you return. This helps us improve our site, provide better customer service, personalize your online experience, and personalize offers to you based on your unique tastes and both your online and offline (e.g., in-store) interactions and purchase history.
Third-party service providers help us provide certain features on our site and analyze our visitor's site and purchase preferences. They may also help us deliver ads to you about our products through banner ads when you visit other web sites (often referred to as "online network advertising"). The following provides more information about these service providers and the choices you have with respect to their services.
We use third-party services to provide certain features on our Web site. These third parties use some or all of the technologies described in Information We Observe or Collect Through Technology to provide these features.
We contract with analytics companies to better understand your use of our Web sites, and Web capabilities like embeddable widgets. These third parties may serve surveys to determine satisfaction with the Web site and then tie the responses to actual behavior on the Web site, which will allow us to improve our Web sites and Web capabilities. They accomplish this by using some or all of the technologies described in Information We Observe or Collect Through Technology.
We contract with third-party advertising companies which, in turn (1) place, use, and rely on cookies and web beacons when you interact with us through our Web sites and our email; (2) help us determine which of our products you may like, based on both your online and offline (e.g., in-store) shopping histories with us; (3) use your basic personal information (such as name, address and email address) to help us associate your online and stores purchases and interactions through and with us; and (4) deliver personalized online display and banner advertising to you on other Web sites, based on those purchases and interactions. If you'd like more information about how online network advertising works and what your choices are for the information that's collected via these third-party cookies, please see What Choices do you have Over how Your Information is Used?
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We may enable you to navigate to third-party sites and services, or otherwise display third-party content. We do this for your convenience. We don't endorse or generally have any affiliation with these third parties. And we don't control and aren't responsible for their Web practices. Whether the third-party content appears within our Web environment (like a map frame), or you leave our Web site for another site to view it, those service provider's terms, conditions, and privacy policies govern your online experience (unless there's a conspicuously posted statement by us that says otherwise). Please view their terms of service and privacy policies if you have any question about their practices.
Here's a partial list of the sites or content of these third parties:
We may facilitate easy access to the online maps of content providers like Google, Microsoft, and Yahoo! There you can get quick location, driving, and contact information for our stores.
We may interact with certain unrelated companies that offer their customers memberships to participate in programs, which may include rewards for purchases from us. If you become a member of one of these programs or purchase something from us at this Web site through such a program, we may provide the company administering the membership program enough information about you or your purchase (like contact information, transaction date, transaction amount, and order number), to enable it to honor your membership. We are not responsible for the privacy practices of the companies sponsoring these membership programs. Their terms, conditions, and policies apply to any information that's provided to them to further their programs.
We may also share the information described in this policy, like postal and email address, customer preferences, and purchase history within our corporate family so that our affiliates may market to you. Our affiliates include such brands as Bath & Body Works, Beauty Avenues, Inc., C.O. Bigelow, Henri Bendel, the La Senza family of brands, Mast Global, and Slatkin & Co..
We use third-party "back-office" contractors to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process payments, provide some customer service through chat features, monitor site activity, serve surveys and provide analysis from the surveys when combined with website use, maintain databases, administer and monitor emails,(e.g., from Victoria's Secret or Pink Nation), administer and send mobile messages (e.g., from Victoria's Secret or Pink Nation), serve ads on this and other Web sites as described above and provide consulting services. Contractors may also assist us in hosting microsites and mobile Web sites where you may provide personal information about you and others you know; and where they may observe information about you in the same way as described above (see What Personal Information Is Collected At Our Web Site, and How Is It Used?)
We may share your name, postal address, and summary purchase information with other merchants and merchant exchanges. Other merchants may, in turn, use this information to send you offers on their products and services. If you don't want this information shared with these merchants and exchanges, please click here.
We may disclose specific information about our Web-site visitors if we have a good-faith belief that it's necessary or authorized under the law to protect our customers, the public, or our business.
In the event we sell or transfer all or a portion of our business assets, including a brand or line of business, consumer information may be one of the business assets that are transferred in connection with the transaction.
Nothing in this policy restricts our ability to share aggregated or anonymized information that does not directly identify you.
If you make an online purchase you may receive Victoria's Secret or Victoria's Secret Pink email. You may stop future delivery of these emails by following the removal instructions located at the bottom of each commercial email or by completing the removal from e-mail form. If you have joined Pink Nation, you may receive Pink Nation email. If at any time you'd like to stop future delivery of Pink Nation email offers, simply follow the removal instructions located at the bottom of each Pink Nation message. Opting out of any of these emails will not stop operational or transactional messages such as email confirmations of your online orders, or customer service communications from the brand or line of business in question. We may occasionally provide you with the opportunity to opt in to receive email messages from third parties. If you do opt in, we'll share your e-mail address with the specific third party in question. Please review their privacy policies to see how they treat your personal information.
If you've signed up for mobile text messaging offers (e.g., from Victoria's Secret or Pink Nation) but later decide you no longer wish to receive offers from one or both of these brands or lines of business, simply follow the opt-out instructions included in the mobile message.
If you'd like to specify your preferences for our catalogues (including or postal-mail offers), simply follow the instructions on each such catalogue, or dial 1-800-411-5116. To reduce postal mail click here.
Please keep in mind that Pink Nation is a separate and stand-alone program, which you may join by visiting the Pink Nation Web site. Accordingly, your unsubscribe preferences for Victoria's Secret and Victoria's Secret Pink won't affect your Pink Nation preferences (and vice versa). Please specify those preferences separately.
If you don't want your basic contact and purchase information shared with other marketers (other than our affiliates and our contractor/service providers), please click here.
If you don't want your contact and purchase information shared between our affiliates (such as Bath & Body Works), please call 1-800-411-5116 and request not to have your information shared.
We prefer to keep your personal information accurate and up-to-date. You may update or modify your billing- and shipping-related information, and other account information, by logging onto our sites (e.g., Your Account on Victoria's Secret and Victoria's Secret Pink, or Edit Profile on your Pink Nation account). You may also update or modify your catalog mailing information by clicking here.
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This Web site has the following types of security measures: limited access data-centers, firewall technology, and secure-socket-layer (SSL) certificate authentication. SSL is encryption technology that provides security for information that's transmitted over the Internet. This site accepts orders only from Web browsers that permit communication through SSL technology-for example, Internet Explorer (version 6.0 or higher), Firefox (version 3.0 or higher), Safari (version 4 or higher), Chrome (version 2 or higher), and AOL (version 9 or higher).
While we implement the above security measures on this site, you should be aware that 100% security is not always possible.
We may store and process personal information in the United States and other countries.
Our parent company (Limited Brands) has become a participant in the Safe Harbor program (developed by the U.S. Department of Commerce and the European Union) specifically for our Victoria’s Secret and Victoria’s Secret Pink stores in—and email sign-up Website for—the United Kingdom. (They are governed by separate privacy policies, which may be accessed in those stores and on that Web site.) Limited Brands has certified that it adheres to the Safe Harbor Privacy Principles of Notice, Choice, Onward Transfer, Security, Data Integrity, Access and Enforcement with respect to personal data transferred from the European Union (EU) to the U.S. For more information about the Safe Harbor program and to view Limited Brands' certification, please visit the U.S. Department of Commerce's Safe Harbor Web site. If you wish to make an EU-related inquiry about privacy or data transfer, please contact our Associate Vice President (AVP) of Legal and Compliance Services
For specific questions, concerns, or complaints contact our Associate Vice President (AVP) of Legal and Compliance Services, who administers this policy. You may contact this person by letter or email at:
Legal & Compliance Services
Limited Brands, Inc.
3 Limited Parkway
Columbus, OH 43230
email@example.com (ATTN: Privacy Matter)
Additionally, if you are an EU resident, and your matter is not resolved to your satisfaction through direct contact with our AVP, Privacy, you may contact the Direct Marketing Association (DMA). We utilize the DMA Safe Harbor Program as an independent dispute resolution mechanism to address any complaint EU residents may have regarding data privacy matters. You may contact the DMA by letter or email at:
Safe Harbor Line
Direct Marketing Association
1615 L St., NW – Suite 1100
Washington, DC 20036
This Privacy Statement is effective January 14, 2013